Media & Government Resources

Welcome to our resources page, designed to help you tell your club’s story every step of the way. These templates, guides and forms are intended to be practical, easy to use tools for beginners as well as the media savvy.

KPMG 2015 Census

The 2015 KPMG census provided valuable data on the social and economic benefits offered to the community by clubs. This information should be readily shared with members, the community and local governments. Members can click on the following image to download for use on e-communications.

CCV has developed a video to communicate these stats, which can be downloaded to loop through clubs’ in-house TVs.

Why do proactive media and government relations matter?

  • Promotes your club, attracting members & guests
  • Media is free, unlike advertising
  • More believable – people are more likely to believe an article written by a journalist over a paid advertisement
  • Helps you deal with the (inevitable) negative story or issue
  • When people (including MPs and local councils) know who you are and what you do before there’s an issue, they’re more likely to be supportive

Media ToolKit

Step 1: Key Messages

Your key messages are short bullet point facts about your club. They are the basis of your media and government relations for the club. Many of the following steps will draw on these.
Club Snapshot – Key messages builder

Step 3: Photos

Photo Release Form Photo Taking Tips

Be Ready for Interviews

Ian and Alison from Cozalive have provided the following tips.

If you are feeling unsure, please contact them

[email protected] or [email protected]

On-air, on the record

  • ABC-Acknowledge, Bridge, Communicate
  • Protect your brand
  • Be in control-influence the interview
  • Eye contact
  • Be bold, make statements
  • Avoid toxic words-never repeat negatives
  • Don’t panic-you are the expert, know your facts
  • Confidence and competence-speak clearly and strongly
  • Make your point in 20 seconds or less

Off-air, behind the scenes

So any volunteers coaching children or supervising children need to have achieved the WWC.
  • Brainstorm news-worthy stories for your club
  • Construct media ALERTS and RELEASES
  • What are your KEY messages-write them on 5 cards
  • Social media-be pro-active but aware
  • You ask questions-don’t respond immediately if you don’t want to
  • Assist with deadlines and follow up phone calls
  • Talk with your local media

Extras

EGM Myths and Facts

If you have any questions or would like to suggest an addition, please contact the CCV office.

Media and Government Stakeholder Liaison

Media and Government Stakeholder Liaison

Clubs ARE the Community

CCV’s Executive Staff engage with Government at all levels, representing the interests of Clubs across the spectrum of sporting, licensed and community clubs in our State, in addition to Clubs Australia’s national stakeholder relations team.

CCV has been in the Media, reminding Victoria via TV, radio and social media that clubs are unique and offer a community focused and family environment with fantastic facilities, great value and hospitality to provide essential reopening support for club.

In addition CCV has written to and liaised with Government Ministers, Senior Government Officials and Departmental staff concerning the full range of issues affecting the spectrum of CCV member clubs. Lobbying and submissions have included the following issues :

  • VCGLR Fees, Gaming Taxes, Gaming entitlements, Council Rates and Charges, Land Tax, Payroll Tax .
  • COVID-19 Operating Restrictions, Assistance Grants, Outdoor Dining.
  • Submission of CCV Member Survey Results and Letters from club’s Boards and Committees to Government Ministers, Cabinet and the Premier.
  • Liaison with Department of Justice (Liquor & Gaming) and Department of Jobs and Precincts (Industry Co-ordination Centre) and Deputy Secretary.

Please feel free to share the media clips with your clubs members to support the #SaveOurClubs campaign:

    We also encourage use of the Clubs Are The Community logo in your social media, signature footers, signage, etc.:
    Those who watched Friday’s press conference will note that Channel 7’s Blake Johnson asked Daniel Andrew’s about the impact on Community Clubs, with the Premier replying that he’d be happy to sit down with us. CCV is following-up the Premier’s offer with his office to arrange – we shall keep you posted!

    Member Benefits

    Media Enquiry

    "*" indicates required fields

    This field is for validation purposes and should be left unchanged.