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Most clubs across Victoria hold surplus funds in cash or term deposits. For many committees, broader investment options haven’t been considered due to the assumption that they would involve too much risk.
However, a trend has emerged in recent years for clubs to introduce a diversified,professionally managed portfolio approach, capable of generating returns above cash or term deposits. This has been most noticeable in clubs across New South Wales where gaming revenue and balance sheets are larger, perhaps prompting greater consideration as to how an optimised investment strategy can add to the long-term financial security of a club.
A glance at publicly available statements shows most of the larger clubs in New South Waleshave engaged financial advisers to establish and manage portfolios with custodial investment platforms such as BT Panorama, Netwealth, Macquarie Wrap or Hub24. These services efficiently administer and transact in managed funds and listed securities. What has worked effectively for those larger organisations with $10m or more to invest can deliver the same results for smaller amounts. Earning an additional 3 – 4% p.a. above term deposit rates can make all the difference for the financial strength of a club. As long as appropriate investment strategy guardrails are in place, we believe the rewards comfortably outweigh the risks over the medium to long term.
Our team at Canaccord Genuity in Melbourne specialises in managing investment portfolios and providing governance and strategy advice to wealthy families and not-for-profit organisations around Australia. Canaccord is a global business with wealth management operations across North America and the UK as well as Australia.
When it comes to investing club funds, as is the case with most decisions made by club committees, it’s one of weighing up the risks and rewards. Strong governance is the best place to start and before managing investments, we assist clubs in drafting an investment policy that suits their structure and objectives. An effective policy will define key roles and duties with regard to investing club funds and place restrictions around the liquidity of investments in the portfolio as well as exposures to various asset classes. For instance, whilst a portfolio with 70% in shares might suit a young individual with a long investment time horizon, it is clearly inappropriate for a club needing to prioritise capital stability, income and liquidity.
Allocations to growth assets like shares, property and private equity most at risk of capital losses and volatility are generally completely excluded or strictly limited in these portfolios.Defensive asset classes such as fixed interest and credit tend to be more suitable with some of the upside potential of growth assets sacrificed to ensure greater capital stability and liquidity.Investing in a broad range of strategies is a further risk mitigation tool and critical for portfolios where reducing the potential for capital losses is of paramount importance. Any single investment can perform below expectations but including sufficient diversification means that no one exposure will substantially impair the returns of the broader portfolio.
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In FY25, Victorian Keno players enjoyed almost 10 million wins worth more than $131.9 million.
For many club patrons across Victoria, FY25 was a year to remember – all thanks to a life-changing Keno win.
Victorian players had a standout year, tallying over 9.9 million Keno wins collectively worth than $131.9 million in prize money.
In FY25, Keno players across the eastern states of mainland Australia celebrated more than 76 million wins collectively worth more than $1.2 billion.
During this time, Keno crowned 20 millionaires and multi-millionaires who together took home more than $57.9 million. Two of these major jackpot winners were from Victoria.
Laverton woman thanks ‘manifestation magic’ for Keno win
A Laverton woman shared she was left thanking the universe after she scored a $60,000 Keno Classic 8 Spot prize at Club Laverton in the weeks leading up to last Christmas.
“It was a big surprise! Especially coming up to Christmas, it’s perfect!” she cheered.
“Do you want to hear something really funny? I just wrote in my diary the day before winning, ‘Thank you, universe, for my Keno 8 Spot win’. Then it really came true!
“I’m a firm believer in the law of attraction and manifestation, and I love affirmations!
“It was awesome seeing all eight numbers pop up on the screen.
“I’ve had a few wins in Keno over the years. It’s like the stars align for me when I play - it’s my thing!”
Club Laverton manager Gus Alimovski said the team happily shared in the excitement with their major Keno winner.
“What an incredible win for our patron! It’s always great hearing these winning stories, and now we have another one to share with our patrons,” he said.
“We’re thrilled for our customer, and we hope to see more Keno winners in our venue soon.”
All eyes on a winning FY26
Keno’s National Partner Manager Luke Harrison said he couldn’t wait to see which Victorian clubs welcomed the next big Keno winners.
“Last financial year, players at Victorian clubs celebrated some impressive victories,” he said.
“A key highlight has been the growing popularity of Keno’s Bonus and Replay features among club patrons. This trend reflects how venues are successfully connecting with their customers, sharing updates on jackpot increases, promotional offers, and game enhancements.
“When players opt into Keno Bonus, they unlock the chance to multiply their winnings by up to ten times, while the Replay option adds another layer of excitement.
“Many players are still unaware of these features, making it vital for staff to start conversations and educate them on the full range of Keno possibilities!”
Mr Harrison said the solid Keno performance at Victorian clubs last financial year laid a strong foundation for continued success in FY26.
“Clubs across Victoria are embracing fresh approaches to elevate the customer experience, and Keno’s rising popularity is playing a key role in that journey,” he said.
“There’s also a wide array of Keno resources available to clubs, from eye-catching point-of-sale materials to engaging promotions, all designed to keep the game front and centre.
“As the new financial year unfolds, Keno is looking forward to celebrating more big wins for Victorian club patrons, and more success stories for the clubs that host them.”
Contact your Business Development Manager to find out how Keno can best support your club in FY26.
Visit Keno Connect for more information on maximising Keno in your club - www.kenoconnect.com.au
