Hospitality moves fast. Promotions launch weekly. Events shift quickly. Seasonal campaigns demand constant refresh. Yet behind the scenes, marketing execution often lags. Teams are stretched. Deadlines are tight.
Founded in 2021, Indy is an end-to-end MarTech platform that centralises planning, creation, execution, distribution and analytics in one connected ecosystem designed specifically for hospitality and multi-site organisations.
“Indy gives teams valuable time back by streamlining workflows and consolidating processes into one efficient platform,” says Scott Gardner, Head of Sales at Indy.
Within Indy, campaigns are built once and adapted across channels. Creative briefs, artwork production and brand templates are managed in the same environment, helping marketers and designers stay aligned throughout the process. Brand frameworks and creative standards, powered by Daily Press, a Sydney-based full-service agency with a team of 100+ Australian specialists, are embedded directly into the platform to ensure every asset remains consistently on-brand.
IndyAI is integrated directly into this workflow to enhance efficiency. It assists with generating campaign copy, adapting artwork into multiple formats and delivering real-time, on-brand design adjustments. Instead of manually resizing assets or rewriting variations for each channel, teams accelerate production while maintaining creative oversight. IndyAI learns brand tone and team preferences over time, reducing repetition without compromising quality.
There’s enormous creative strength inside hospitality teams,” Gardner explains. “IndyAI reduces repetitive work, freeing up time to focus on guest experience and commercial outcomes. At the end of the day, it’s about finding more time to deliver and improve outcomes – that’s what makes INDY so valuable.
For multi-venue groups, the impact is significant. Head offices can manage templates, approvals and campaign frameworks centrally, while venues activate locally within approved guardrails. Visibility improves because planning, creative and analytics sit in the same system. Execution speeds up because teams are no longer navigating between disconnected platforms.
IndyTV extends the solution by enabling organisations to deploy and control digital screen content across any smart TV, delivering IPTV-style functionality without the infrastructure cost. Messaging can be updated instantly across locations, strengthening brand consistency in real time.
When marketing systems are fragmented, teams operate reactively. When infrastructure is connected, execution becomes structured, scalable and commercially aligned.
Indy replaces marketing chaos with coordination, giving hospitality operators the clarity, control and speed required to compete in a fast-moving industry.
Discover Indy today.
