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With Keno, there are always new opportunities for Victorian clubs to maximise the customer experience they offer.
Victorian clubs looking for innovative ways to enhance their customer experience are taking advantage of Keno’s growing appeal.
Research shows that when customer engagement with Keno grows, so do Keno sales, delivering strong returns to clubs.
The success of Keno in Victorian clubs hinges on three fundamental components – the customer experience, the average bet and increasing awareness of the game’s offerings.
Ways to play
To truly capitalise on the potential, clubs must carve out their own unique style when upselling Keno. This involves creating a comfortable atmosphere and ensuring customers comprehend the vast opportunities Keno presents.
One key strategy to achieve this is by enlightening patrons about the potential for larger prizes through increased bets.
“The revelation that selecting the Bonus feature on their Keno coupon could multiply potential prizes up to tenfold can be powerful,” says Mark Ryan, State Licenced Venue Manager for Victoria and South Australia.
“Offering a replay option for winning tickets further engages customers and can lead to increased sales. Many patrons are unaware of these possibilities, making it essential for staff to initiate a dialogue and educate them on the various aspects of the game.
“Developing a personal rapport with customers and explaining the benefits of increased bets and ticket replays can significantly enhance their overall Keno experience.”
Informing customers about growing jackpots, ongoing promotions, game costs, and past winners contributes to more informed and engaged players in your club.
This knowledge empowers customers to make better-informed decisions, fostering a deeper connection with the game. The more customers understand what they’re playing, the more likely they are to engage in Keno’s offerings.
An eye on the prize
The strategic placement of screens and terminals also plays a pivotal role in enhancing engagement.
“Humans are inherently visual beings, and ensuring patrons can watch the games they’re participating in adds an extra layer of excitement to the experience,” Mark adds.
“Accessible terminals, clear point-of-sale materials, and a welcoming venue atmosphere are crucial factors that contribute to a positive playing experience.
“By strategically placing screens and terminals, we’ve noticed a considerable increase in Keno participation and customer satisfaction.”
To further bolster engagement, clubs can leverage Keno’s brand itself. Keno caddies and tickets readily available throughout the venue create a seamless experience for players.
Additionally, clubs can tap into the wealth of Keno material available, including high-quality point-of-sale material and promotions that reinforce the game’s presence within the establishment.
“Promotions have proven to be highly beneficial in engaging our customers. Twenty games of Keno translate to one hour of in-venue fun – an enticing proposition for patrons to linger in your club for longer,” Mark says.
“As 2024 unfolds, these initiatives promise not only increased revenue but also a heightened level of entertainment for patrons across Victorian clubs.”
“By adopting personalised upselling strategies, optimising screen and terminal placement, and leveraging Keno’s brand, Victorian clubs can maximise sales and cultivate a loyal Keno-playing community.”
Victorious Victorians enjoy a winning year
The numbers have been crunched and the Victorian regions that welcomed the most Keno prize money in 2023 have been revealed.
Between 1 January and 31 December 2023, Keno players won a total of $63.5 million in venues across Victoria.
During the year, there were three Victorian Keno Classic 10 Spot Jackpot wins collectively worth more than $4.79 million. The year’s biggest individual Victorian Keno winner was a Moe woman who won more than $2.24 million. She confessed she dropped her phone and broke out in a cold sweat when her win was revealed.
Top 10 Victorian regions by total Keno prize money won in 2023
| Rank | Victorian region | Total Keno prize money won |
| 1 | Melbourne – Southeast | $14,092,996.90 |
| 2 | Melbourne – North | $10,344,416.50 |
| 3 | Melbourne – West | $8,610,880.30 |
| 4 | Gippsland | $7,227,813.00 |
| 5 | Central Highlands and Goldfields | $5,358,430.70 |
| 6 | Melbourne – East | $5,110,179.30 |
| 7 | Inner Melbourne | $2,783,953.20 |
| 8 | Goulburn Valley | $2,561,652.40 |
| 9 | Geelong & Southwest | $2,495,357.00 |
| 10 | The Mallee | $2,147,426.20 |
Contact your Keno Sales Executive to find out how Keno can best support your club in 2024.
Visit Keno Connect for more information on maximising Keno in your club – www.kenoconnect.com.au
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In FY25, Victorian Keno players enjoyed almost 10 million wins worth more than $131.9 million.
For many club patrons across Victoria, FY25 was a year to remember – all thanks to a life-changing Keno win.
Victorian players had a standout year, tallying over 9.9 million Keno wins collectively worth than $131.9 million in prize money.
In FY25, Keno players across the eastern states of mainland Australia celebrated more than 76 million wins collectively worth more than $1.2 billion.
During this time, Keno crowned 20 millionaires and multi-millionaires who together took home more than $57.9 million. Two of these major jackpot winners were from Victoria.
Laverton woman thanks ‘manifestation magic’ for Keno win
A Laverton woman shared she was left thanking the universe after she scored a $60,000 Keno Classic 8 Spot prize at Club Laverton in the weeks leading up to last Christmas.
“It was a big surprise! Especially coming up to Christmas, it’s perfect!” she cheered.
“Do you want to hear something really funny? I just wrote in my diary the day before winning, ‘Thank you, universe, for my Keno 8 Spot win’. Then it really came true!
“I’m a firm believer in the law of attraction and manifestation, and I love affirmations!
“It was awesome seeing all eight numbers pop up on the screen.
“I’ve had a few wins in Keno over the years. It’s like the stars align for me when I play - it’s my thing!”
Club Laverton manager Gus Alimovski said the team happily shared in the excitement with their major Keno winner.
“What an incredible win for our patron! It’s always great hearing these winning stories, and now we have another one to share with our patrons,” he said.
“We’re thrilled for our customer, and we hope to see more Keno winners in our venue soon.”
All eyes on a winning FY26
Keno’s National Partner Manager Luke Harrison said he couldn’t wait to see which Victorian clubs welcomed the next big Keno winners.
“Last financial year, players at Victorian clubs celebrated some impressive victories,” he said.
“A key highlight has been the growing popularity of Keno’s Bonus and Replay features among club patrons. This trend reflects how venues are successfully connecting with their customers, sharing updates on jackpot increases, promotional offers, and game enhancements.
“When players opt into Keno Bonus, they unlock the chance to multiply their winnings by up to ten times, while the Replay option adds another layer of excitement.
“Many players are still unaware of these features, making it vital for staff to start conversations and educate them on the full range of Keno possibilities!”
Mr Harrison said the solid Keno performance at Victorian clubs last financial year laid a strong foundation for continued success in FY26.
“Clubs across Victoria are embracing fresh approaches to elevate the customer experience, and Keno’s rising popularity is playing a key role in that journey,” he said.
“There’s also a wide array of Keno resources available to clubs, from eye-catching point-of-sale materials to engaging promotions, all designed to keep the game front and centre.
“As the new financial year unfolds, Keno is looking forward to celebrating more big wins for Victorian club patrons, and more success stories for the clubs that host them.”
Contact your Business Development Manager to find out how Keno can best support your club in FY26.
Visit Keno Connect for more information on maximising Keno in your club - www.kenoconnect.com.au
