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Cricket participation numbers in Victoria continue to rebound well from two years of COVID disruption, according to the 2021-22 Australian Cricket Census.
To date, Victoria has regained 89% of its registered participation recorded in 2019-20.
Inspired by our elite women’s teams, participation by women and girls increased by 12.8% on 2019-20 results.
Among the key outcomes:• Total registered participation in Victoria increased by 35.8% year on year to 211,479• Women and girls’ registered participation increased 74% year on year and exceeded pre-pandemic figures in 2019-20.• School competition participation increased by 6% on pre-pandemic figures• Woolworths Cricket Blast participation remains 11% down on pre-pandemic numbers• Registered participation in club cricket grew by 5.2 % on the previous year to 120, 617.Cricket Victoria GM – Community Cricket David White said the results were a cause for optimism.
“What we’ve seen over the last 12 months is a concerted effort by the Victorian cricket community to get back on the park, to be active in schools and to get back to what they know and love each summer,” White said.
“We’ve got some really pleasing numbers in this census and results Victoria should be proud of. Not only has our overall participation continued to rebound through the pandemic, we’ve had strong growth in cricket for women and girls, no doubt inspired by our Australian, Victorian and Renegades and Stars squads.”
The number of new participants in cricket in Victoria declined over the reporting period – a trend consistent in many codes – but one which is a key focus for Cricket Victoria.
“The disruption we’ve been through has meant in some instances juniors who might have otherwise come into cricket in the last 2 years, simply haven’t,” White said.
“We know how important these early experiences with cricket are in shaping future participation. We don’t want to a see a mini ‘lost generation’ of kids who missed out on getting their cricket journey underway because of COVID and associated challenges. We’ll be working closely with our clubs and associations to make sure we can attract those players that are ready to start their cricket journey now and, in the years, ahead.”
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In FY25, Victorian Keno players enjoyed almost 10 million wins worth more than $131.9 million.
For many club patrons across Victoria, FY25 was a year to remember – all thanks to a life-changing Keno win.
Victorian players had a standout year, tallying over 9.9 million Keno wins collectively worth than $131.9 million in prize money.
In FY25, Keno players across the eastern states of mainland Australia celebrated more than 76 million wins collectively worth more than $1.2 billion.
During this time, Keno crowned 20 millionaires and multi-millionaires who together took home more than $57.9 million. Two of these major jackpot winners were from Victoria.
Laverton woman thanks ‘manifestation magic’ for Keno win
A Laverton woman shared she was left thanking the universe after she scored a $60,000 Keno Classic 8 Spot prize at Club Laverton in the weeks leading up to last Christmas.
“It was a big surprise! Especially coming up to Christmas, it’s perfect!” she cheered.
“Do you want to hear something really funny? I just wrote in my diary the day before winning, ‘Thank you, universe, for my Keno 8 Spot win’. Then it really came true!
“I’m a firm believer in the law of attraction and manifestation, and I love affirmations!
“It was awesome seeing all eight numbers pop up on the screen.
“I’ve had a few wins in Keno over the years. It’s like the stars align for me when I play - it’s my thing!”
Club Laverton manager Gus Alimovski said the team happily shared in the excitement with their major Keno winner.
“What an incredible win for our patron! It’s always great hearing these winning stories, and now we have another one to share with our patrons,” he said.
“We’re thrilled for our customer, and we hope to see more Keno winners in our venue soon.”
All eyes on a winning FY26
Keno’s National Partner Manager Luke Harrison said he couldn’t wait to see which Victorian clubs welcomed the next big Keno winners.
“Last financial year, players at Victorian clubs celebrated some impressive victories,” he said.
“A key highlight has been the growing popularity of Keno’s Bonus and Replay features among club patrons. This trend reflects how venues are successfully connecting with their customers, sharing updates on jackpot increases, promotional offers, and game enhancements.
“When players opt into Keno Bonus, they unlock the chance to multiply their winnings by up to ten times, while the Replay option adds another layer of excitement.
“Many players are still unaware of these features, making it vital for staff to start conversations and educate them on the full range of Keno possibilities!”
Mr Harrison said the solid Keno performance at Victorian clubs last financial year laid a strong foundation for continued success in FY26.
“Clubs across Victoria are embracing fresh approaches to elevate the customer experience, and Keno’s rising popularity is playing a key role in that journey,” he said.
“There’s also a wide array of Keno resources available to clubs, from eye-catching point-of-sale materials to engaging promotions, all designed to keep the game front and centre.
“As the new financial year unfolds, Keno is looking forward to celebrating more big wins for Victorian club patrons, and more success stories for the clubs that host them.”
Contact your Business Development Manager to find out how Keno can best support your club in FY26.
Visit Keno Connect for more information on maximising Keno in your club - www.kenoconnect.com.au
